Brett runs a lawn care service. Although he and his employees could service eight households in one day, he averages six yards per crewmember, per day. Brett recently restructured his work crew and provided each cutter with an incentive to acquire two new customers each month through customer referrals. As a recent business graduate, you tell him he's probably on the right track.

Question

Quizplus · Accepted Answer

Encouraging customer referrals can be an effective strategy for acquiring new customers and growing a business. By incentivizing his employees to bring in new customers, Brett is harnessing the power of word-of-mouth marketing and increasing his chances of business growth.

Brett Runs a Lawn Care Service