Ben and Chris combined their love of hockey with a business venture. They purchased a small portable cart and began selling hockey memorabilia outside of the hometown hockey arena. Their first year went well, but this past year has been a real struggle. Due to poor economic conditions including a loss of jobs, ticket sales at the arena are down, which has significantly hurt their sales as well. As a recent business school graduate, you explain to Ben and Chris:
A)this type of business is always high risk because it is seasonal.
B) the business does not fill a sufficient need for most people.
C)environmental circumstances are dynamic and tough to control.
D)social entrepreneurs are currently getting most of the attention.

Question

Quizplus · Accepted Answer

The statement that "environmental circumstances are dynamic and tough to control" best explains the reasons for Ben and Chris's struggling business. The poor economic conditions and decrease in ticket sales are external factors that affect the demand for their products, which they have little control over. Seasonal businesses can be risky, but it is not the main reason for their struggle. It is also not accurate to say the business does not fill a sufficient need, as there are likely many hockey fans who enjoy purchasing memorabilia. Lastly, the mention of social entrepreneurs is not relevant to the specific challenges facing Ben and Chris's business.

Ben and Chris Combined Their Love of Hockey with a Business