Greg is working as a marketing trainee for an online Music CD and video retailer. His boss called a meeting for next week with one thing on the agenda: "Bring with you your ideas about how we can gain a competitive advantage." Greg plans to provide the following response:
A)Create a management-driven environment with lots of employee training.
B)Create a customer-driven environment where we constantly try to create customer value.
C) Restructure the organization so that there is always a manager on duty to chat with online customers that are having problems with their orders.
D) Always match the promotions of our competitors. Price is the only thing customers care about.

Question

Quizplus · Accepted Answer

Creating a customer-driven environment and constantly trying to create customer value is the best way to gain a competitive advantage. This means focusing on the needs and wants of the customers, and providing them with a positive and satisfying experience. This approach can lead to customer loyalty and repeat business, ultimately driving sales and outpacing competitors. The other options may have some benefits, but they do not necessarily address the core of what it takes to gain a competitive advantage.

Greg Is Working as a Marketing Trainee for an Online