In designing a balanced scorecard approach for its operations, a company should

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A balanced scorecard approach should attempt to link performance measures on a cause and effect basis. This means that understanding how changes in one area will impact other areas of the business. This kind of approach will improve communication between management and shareholders, enhance corporate strategy, and help managers make better decisions. A balanced scorecard should include both financial and non-financial measures, and it should be used as a tool for monitoring and improving performance. Eliminating financial results would be a mistake since they play a vital role in establishing business goals and objectives.

In Designing a Balanced Scorecard Approach for Its Operations, a Company