Sales mix is
A) the relative percentage in which a company sells its multiple products.
B) the trend of sales over recent periods.
C) the mix of variable and fixed expenses in relation to sales.
D) a measure of leverage used by the company.

Question

Quizplus · Accepted Answer

Sales mix refers to the relative percentage in which a company sells its multiple products. For example, if a company sells three products A, B, and C, and the sales of each product account for 40%, 30%, and 30% of their total sales, respectively, then the sales mix of the company is 40%, 30%, and 30%. It is an important metric as it helps a company to allocate resources and make strategic decisions.

Sales Mix Is