Unit cost information is important for making all of the following marketing decisions except:
A)Determining the selling price of a product.
B)Bidding on contracts.
C)Determining the amount of advertising needed to promote the product.
D)Determining the amount of profit that each product earns.

Question

Quizplus · Accepted Answer

Unit cost information is used in determining selling price, bidding on contracts and determining product profitability, but would not have a bearing on determining how much the product would need to be advertised.

Unit Cost Information Is Important for Making All of the Following