Blazer Communications, a digital content provider, is experiencing intense competition from a number of new entrants into their marketspace.In an effort to determine which customer are at risk of not renewing their contract, the CFO has asked the comptroller to perform an analysis to identify vulnerable customers based on past payment history, renewal patterns, and the like.This type of analysis would be characterized as:
A)Prescriptive
B)Predictive
C)Descriptive
D)Directive

Question

Quizplus · Accepted Answer

Predictive analysis uses historical data to forecast future events, in this case, to identify customers who might not renew their contracts.

Blazer Communications, a Digital Content Provider, Is Experiencing Intense Competition