A recent study found that 72 percent of consumers are more likely to purchase a product or service if the company that manufacturers the product or provides the service is involved in a social cause that is also important to the buyer. The study also found that figure increases to 80 percent under which of the following conditions?
A) the cause is related to health and fitness
B) the cause involves children
C) the consumer's employer also uses and endorses the product or service
D) the product is endorsed by a political candidate
E) all of the above
Correct Answer:
Verified
Q1: The technique of attempting to influence elected
Q2: Items bearing your organization's logo and/or messages
Q3: An unstaffed electronic booth or station that
Q4: One drawback of corporate sponsorships and other
Q6: "Cause marketing" is
A) prohibited by the American
Q7: Of the following implementation tactics, which is
Q8: The Securities and Exchange Commission requires publicly
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents