Yvonne and Ken own and operate Deluxe Housecleaning Service. Which of the following is a qualitative factor associated with dropping carpet cleaning from their current line of services?
A) The timeliness with which they can provide other cleaning services
B) The quality of their current carpet cleaning equipment
C) The potential effect on demand for their other services
D) The lost revenue from current customers

Question

Quizplus · Accepted Answer

Qualitative factors are subjective and relate to non-measurable aspects such as customer demand, perception of quality, or reputation. Therefore, the potential effect on demand for their other services is a qualitative factor that Yvonne and Ken should consider when evaluating whether or not to drop carpet cleaning from their current line of services. The other options listed are quantitative factors since they can be measured or quantified in some way.

Yvonne and Ken Own and Operate Deluxe Housecleaning Service