Fly Air offers credit-card flyer miles for a flight.If a Fly Air flight is late, the company gives the miles back to the customer without the customer even having to complain.Therefore, Fly Air has maintained excellent customer satisfaction ratings.This policy creates long-term bonds with passengers and makes them loyal to the company.This is an example of:

Question

Quizplus · Accepted Answer

Relational marketing focuses on building long-term relationships with customers, which is exemplified by Fly Air's policy of automatically refunding miles to maintain customer satisfaction and loyalty.

Fly Air Offers Credit-Card Flyer Miles for a Flight