The Canadian Marketing Association governing market research:
A) is not concerned with the data collection done by federal government institutions.
B) governs the collection, use, and retention of personal data by the private sector.
C) is not concerned with the way clients and suppliers are treated during market research.
D) supports maintaining research integrity by avoiding misrepresentation or omission of pertinent research data.
E) supports selling or fundraising under the guise of conducting research.
Correct Answer:
Verified
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