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Two Local Newspapers Join to Introduce a National Arts Magazine

Question 41

Multiple Choice

Two local newspapers join to introduce a national arts magazine called Across Canada.Experts from both the firms contribute to the magazine and the firms bear the costs equally.This is an example of:


A) product placement.
B) a sales contest.
C) cross-promoting.
D) a loyalty program.
E) co-operative advertising.

Correct Answer:

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