The Manager Is Faced with the Dilemma of Doing What

The manager is faced with the dilemma of doing what is beneficial for the firm in the short run and doing what is right and beneficial for the firm and society in the long run.To address this conflict, the firm's:

A) quarterly profit statement needs to be ethically evaluated.
B) long-term goals must be stated in general terms so as not to interfere with individual's short-term goals.
C) management and employees must think about the needs of society ahead of the needs of the company.
D) long-term goals must be aligned with the short-term goals of each individual within the firm.
E) competitive advantage must be passed on to the competing firm.