Alton Is Reading a Magazine Ad of a New Cologne

Alton is reading a magazine ad of a new cologne. In the ad, he sees little more than a photo of a man riding on a horseback on a beach, and the name of the new cologne, Rugged. With respect to the components of a communication process, Alton is a(n) .

A) sender
B) receiver
C) source
D) communication channel
E) channel member