Andrea receives an e-mail from her sister-in-law that is actually a recommendation for a website with a demonstration of a new home hair-coloring system. She later discovers that her sister-in-law received a free trial kit for passing Andrea's and four other friends' e-mail addresses along to the marketer. This is known as:

Question

Quizplus · Accepted Answer

This scenario describes viral marketing, where a marketer encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.

Andrea Receives an E-Mail from Her Sister-In-Law That Is Actually