If the manufacturer of Cool Whip were to introduce a chocolate-flavored whipped cream and still continue to produce its existing flavors of whipped cream, this would be an example of a:
A) brand extension.
B) line extension.
C) functional modification.
D) quality modification.
E) product bundling.

Question

Quizplus · Accepted Answer

A line extension occurs when a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.

If the Manufacturer of Cool Whip Were to Introduce a Chocolate-Flavored