The test marketing phase of the new-product development process:
A) is an extension of the product development phase.
B) should be conducted immediately after business analysis.
C) eliminates the risk of product failure.
D) is a sample launching of the entire marketing mix.
E) prevents competitors from copying the product.

Question

Quizplus · Accepted Answer

Test marketing involves launching the entire marketing mix on a smaller scale to gauge consumer response and refine the strategy before a full-scale launch.

The Test Marketing Phase of the New-Product Development Process