Luis Mayo is an accountant at Ralston Purina. However, he is currently working with a group of experts to determine the feasibility of a new brand of hot breakfast cereal. Luis and the experts are also developing a marketing strategy for the product. After the product is launched, Luis will resume working in the accounting department. His present position can be described as a:
A) product manager.
B) brand manager.
C) member of a consulting team.
D) member of a venture team.
E) market account manager.

Question

Quizplus · Accepted Answer

Luis Mayo's current role involves working with a group of experts to assess the feasibility and develop a marketing strategy for a new product, which aligns with the responsibilities of a venture team. Venture teams are typically formed to develop new products and bring them to market.

Luis Mayo Is an Accountant at Ralston Purina