In the idea generation phase of the new-product development process, sales personnel constitute an external source for new product ideas.

Name: In the idea generation phase of the new-product development process, sales personnel constitute an external source for new product ideas.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Sales personnel are considered an internal source for new product ideas as they are part of the organization. External sources include customers, competitors, and market research.

In the Idea Generation Phase of the New-Product Development Process