Pizza Hut, a popular pizza joint, has outlets in India where joiners make up the majority of the online population. To match their marketing efforts with the characteristics of the population, Pizza Hut should:
A) have a contest to gather consumer-generated content.
B) ignore comments from critics.
C) create a Fan Page and invite consumers to post their thoughts.
D) post its own promotional messages on blogs and websites.
E) stick to traditional promotions rather than social networking.

Question

Quizplus · Accepted Answer

Pizza Hut should create a Fan Page and invite consumers to post their thoughts because this will allow them to engage with their customers and get feedback on their products and services.

Pizza Hut, a Popular Pizza Joint, Has Outlets in India