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Levi Strauss Markets Its Denim Jeans in Many Countries and Develops

Question 104

Multiple Choice

Levi Strauss markets its denim jeans in many countries and develops its marketing strategy as if the world were a single market. This approach to selling a standardized product in all countries represents:


A) exporting.
B) accidental exporting.
C) limited exporting.
D) licensing.
E) globalization of markets.

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