Orion Inc. is in the process of preparing a written document specifying the marketing activities to be performed to implement and evaluate the organization's marketing strategies. This document is called the:
A) product specification sheet.
B) marketing program.
C) mission statement.
D) marketing strategy.
E) marketing plan.

Question

Quizplus · Accepted Answer

A marketing plan is a comprehensive document that outlines the marketing activities, strategies, and evaluation methods for implementing and assessing an organization's marketing efforts.

Orion Inc Is in the Process of Preparing a Written Document