Which of the following is an example of an objective?
A) Diversify product line to appeal to more people.
B) Increase sales by 10% over last year.
C) Pay highest salaries to keep high quality employees.
D) Develop and sell quality appliances worldwide.
E) Divide a sales region into a group of sales districts.

Question

Quizplus · Accepted Answer

Increasing sales by 10% over last year is an objective as it is specific, measurable, and time-bound. The other options are more general statements about what the company should do, but do not specify specific, measurable goals.

Which of the Following Is an Example of an Objective