The majority of dissatisfied customers:
A) do not complain to the service provider.
B) tell numerous others about the problem.
C) can be kept as customers if the problem is resolved.
D) all of the above.
E) none of the above.

Question

Quizplus · Accepted Answer

Studies have shown that a majority of dissatisfied customers do not complain to the service provider and instead tell numerous others about the problem. However, research also shows that if the problem is resolved satisfactorily, these customers can be kept as loyal customers. Therefore, all of the options mentioned in the question are correct.

The Majority of Dissatisfied Customers