It is_____ to get a new customer, than to retain an existing customer.
A)more costly.
B)much less costly.
C)more cost effective.
D)none of the above.

Question

Quizplus · Accepted Answer

It is generally more costly to acquire a new customer than to retain an existing one due to the expenses associated with marketing, sales efforts, and the time it takes to build trust with a new customer.

It Is_____ to Get a New Customer, Than to Retain