Researchers Rob Goffee and Gareth Jones have questioned the idea that there is one best organization culture and proposed that there are only "appropriate cultures."

Name: Researchers Rob Goffee and Gareth Jones have questioned the idea that there is one best organization culture and proposed that there are only "appropriate cultures."
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Goffee and Jones argue that different organizations require different cultures based on their unique circumstances and goals, rather than a one-size-fits-all approach.

Researchers Rob Goffee and Gareth Jones Have Questioned the Idea