Recall the Application About Advertising Campaigns for Movies to Answer

Recall the Application about advertising campaigns for movies to answer the following question(s) .
-Recall the Application. Distributors of movies advertise some new releases, but not others. The movies they advertise are those they expect to:

A) otherwise not be popular.
B) otherwise not have much ʺbuzzʺ or word of mouth advertising.
C) be appealing and generate a lot of ʺbuzzʺ or word of mouth advertising.
D) have the biggest budget so that advertising is a small percentage of costs.