Recall the Application about advertising campaigns for movies to answer the following question(s) .
-Recall the Application. Distributors of movies advertise some but not others. Distributors advertise a movie to signal to movie goers that the movie is:
A) a bomb.
B) appealing and will generate addition ʺbuzzʺ or word of mouth advertising.
C) a niche movie and the need to inform a certain group about it.
D) priced such that some consumers may have price resistance if not prodded by advertisements.
Correct Answer:
Verified
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