A firm announces that it will refund the difference between its price and any price of a competitor that is lower. This is an example of

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The firm's announcement to refund the difference between its price and any price of a competitor that is lower is an example of guaranteed price matching. The firm is essentially promising to match any lower price in the market, which is seen as a way to ensure that customers choose to buy from them instead of their competitors. This is a common practice in many retail businesses, and it can help to build customer loyalty and improve sales.

A Firm Announces That It Will Refund the Difference Between