The style and fit of a jacket can be classified as a(n) _____.
A) search attribute
B) experience attribute
C) credence attribute
D) variant attribute

Question

Quizplus · Accepted Answer

Style and fit are easily observable and measurable characteristics, making them search attributes that can be evaluated prior to purchase. Experience attributes are those that can only be evaluated after the purchase, while credence attributes are difficult to evaluate even after the purchase. Variant attributes refer to optional features or customization options, which do not apply to all jackets.

The Style and Fit of a Jacket Can Be Classified