Goods and service features and performance characteristics that differentiate one customer benefit package from another and win the customer's business are called__________.
A) order qualifiers
B) credence attributes
C) experience attributes
D) order winners

Question

Quizplus · Accepted Answer

Order winners are the goods and service features and performance characteristics that differentiate one customer benefit package from another and lead the customer to choose one firm's products or services over those of its competitors. Order qualifiers are the minimum standards necessary to be considered by customers. Credence attributes are difficult to evaluate even after purchase, such as medical or legal services. Experience attributes are features that can usually be evaluated only after purchase, such as taste or ease of use.

Goods and Service Features and Performance Characteristics That Differentiate One