Which of the Following Is False About Business Proposals

Which of the following is false about business proposals?

A) Each assertion in your business proposal requires substantiation.
B) By association,if your organization is credible the product or service is often thought to be more credible.
C) Ethos refers to enthusiasm,pathos to credibility,and logos to reason.
D) In making claims about your product,you have to show why the claims you make are true and support your central assertion that your product is right for this client.
E) Make sure you cite sources and indicate "according to" in your business proposal when you support your points.