Sales messages are often discussed in terms of:
A)reason versus faith.
B)reason versus excuse.
C)reason versus belief.
D)reason versus loyalty.
E)reason versus emotion.

Question

Quizplus · Accepted Answer

Sales messages are often compared in terms of reason versus emotion, where reason appeals to the customer's logical and rational mind, and emotion appeals to their feelings and desires. The most effective sales messages combine both reason and emotion to persuade customers to make a purchase.

Sales Messages Are Often Discussed in Terms Of