Which of the following is false about sales messages?
A)Buyers make purchase decisions on emotion as well as reason.
B)If your sales message does not appear to have credibility,the message will be dismissed.
C)If your sales message focuses exclusively on emotion,with little or no substance,it may not be taken seriously.
D)Even if buyers have researched all the relevant facts about competing products,the decision may still come down to impulse,emotion,and desire.
E)If your sales message focuses exclusively on reason and nothing but the facts,you may appeal to the majority of the audience.

Question

Quizplus · Accepted Answer

This statement is false. While presenting facts and reasoning with logic is important in a sales message, it is also important to appeal to the emotional side of the buyer. Buyers often make their purchasing decisions based on emotions, even if they have researched the facts about the product. Therefore, a sales message focusing exclusively on reason and facts may not be effective in convincing buyers to make a purchase.

Which of the Following Is False About Sales Messages