What are your takeaways from this chapter? List at least 4.
Understand customer needs
Involve finance and accounting early in the product development cycle
Risk management is a critical dimension of new product and service development. Risk management includes (1) early supplier involvement to reduce supply risks, (2) ensuring that the company is not outsourcing core competencies, and (3) design considerations such as whether products should be modular or integral.
The interface between marketing and SCM lies in developing the right product at a fair price and then positioning it properly in the marketplace.

Question

Quizplus · Accepted Answer

The Answer of What are your takeaways from this chapter? List at least 4.
Understand customer needs
Involve finance and accounting early in the product development cycle
Risk management is a critical dimension of new product and service development. Risk management includes (1) early supplier involvement to reduce supply risks, (2) ensuring that the company is not outsourcing core competencies, and (3) design considerations such as whether products should be modular or integral.
The interface between marketing and SCM lies in developing the right product at a fair price and then positioning it properly in the marketplace.

What Are Your Takeaways from This Chapter? List at Least