The marketing team was asked to create a mission statement for the upcoming financial year. The team came up with, "By the end of the year, our team will produce more advertisements." Which part of the SMARTS test did the team mission statement lack?
A)Specific
B)Attainable
C)Relevant
D)Time-bound

Question

Quizplus · Accepted Answer

The statement lacks specificity as it does not define what "more advertisements" means in terms of quantity, type, or any other measurable criteria.

The Marketing Team Was Asked to Create a Mission Statement