While announcing his candidacy for the president of the Football Club Barcelona (FCB), John Laporte told the Barcelona supporters that if they back him, he will ensure FCB signs the best players, decreases ticket prices, and makes the FCB a European powerhouse again. What principle of persuasion was he trying to use?
A)People respond to positive messages.
B)People respond to fear messages.
C)People respond to meet needs.
D)People respond to dissolve dissonance.

Question

Quizplus · Accepted Answer

John Laporte was using the principle of persuasion that people respond to positive messages by promising to sign the best players, decrease ticket prices, and make FCB a European powerhouse again, which are all positive outcomes that would appeal to the supporters.

While Announcing His Candidacy for the President of the Football