Customer Advocate, a national magazine, tested three leading brands of bacon in order to find out which was lowest in nitrates and other suspected carcinogens. It published the results, stating that the bacon "lowest in nitrates" was BestBacon. The report went on to state that the differences between the brands was small and that no single brand was so superior to the others as to justify its selection as less harmful. BestBacon ran an advertisement stating: "BestBacon Found Lowest in Nitrates. See Impartial Test by Customer Advocate, December issue." Pork o' Plenty, BestBacon's largest competitor, sued, arguing that the advertisement was deceptive. Who is correct and why?

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The Answer of Customer Advocate, a national magazine, tested three leading brands of bacon in order to find out which was lowest in nitrates and other suspected carcinogens. It published the results, stating that the bacon "lowest in nitrates" was BestBacon. The report went on to state that the differences between the brands was small and that no single brand was so superior to the others as to justify its selection as less harmful. BestBacon ran an advertisement stating: "BestBacon Found Lowest in Nitrates. See Impartial Test by Customer Advocate, December issue." Pork o' Plenty, BestBacon's largest competitor, sued, arguing that the advertisement was deceptive. Who is correct and why?

Customer Advocate, a National Magazine, Tested Three Leading Brands of Bacon