Negative statements about a competitor's products are permitted in comparative advertising provided they are clear, truthful, and non-deceptive. However, use of the competitor's trademark in such advertising will constitute trademark infringement unless the competitor grants permission for the use or the FTC approves the advertising in advance.

Question

Quizplus · Accepted Answer

The defense of fair use allows the use of competitor’s trademarks for purposes of comparative advertising.

Negative Statements About a Competitor's Products Are Permitted in Comparative