One advantage to choosing an arbitrary or fanciful mark for your goods or services, as opposed to descriptive or suggestive one, is that the mark will receive trademark protection from the moment it is used in commerce.

Question

Quizplus · Accepted Answer

Arbitrary, fanciful and suggestive marks are all considered inherently distinctive and protected from the very beginning. Descriptive marks, on the other hand, require a showing of secondary meaning.

One Advantage to Choosing an Arbitrary or Fanciful Mark for Your