A target market is a specific group of consumers toward whom a firm directs its marketing effort.

Name: A target market is a specific group of consumers toward whom a firm directs its marketing effort.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A target market is a defined group of consumers that a company aims to sell its products or services to. By identifying and targeting specific groups, a company can tailor its marketing and advertising efforts to reach the consumers most likely to purchase their products. So, the statement is true.

A Target Market Is a Specific Group of Consumers Toward