Basing market decisions on what a product will do rather than on consumer characteristics is called benefit segmentation.

Name: Basing market decisions on what a product will do rather than on consumer characteristics is called benefit segmentation.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Benefit segmentation is based on the benefits that a product provides to consumers, rather than demographic or psychographic characteristics. It focuses on the specific needs and wants of consumers and how a product can fulfill those needs.

Basing Market Decisions on What a Product Will Do Rather