Starcrest Publishing is one of many companies who will take demographic information about your child and publish a story written about that child.The story is already written, and a computer is used to insert the relevant information into the spaces left blank-such as the child's name, his address, his age, his grandparents' name, etc.Starcrest Publishing uses:
A)just-in-time production
B)mass customization
C)individualized production
D)niche manufacturing
E)production-to-order

Question

Quizplus · Accepted Answer

Mass customization is the correct answer because it involves producing goods and services to meet individual customer's needs with near mass production efficiency. Starcrest Publishing customizes a pre-written story by inserting personal information specific to each child, making each book unique to the individual while using a standardized process.

Starcrest Publishing Is One of Many Companies Who Will Take