Gambrinus is a large company that owns and operates the breweries that produce Moosehead Lager, Bridgeport Ale, Pete's Wicked Ale, Corona beer, Trumer Pilsner, and Shiner Bock.Each brewery is run as an independent division and each produces a malt liquor that appeals to a different market.This is an example of departmentalization by:
A)customer
B)size
C)geography
D)product
E)process

Question

Quizplus · Accepted Answer

This is an example of departmentalization by product, as each brewery produces a different type of beer or malt liquor, appealing to different market segments.

Gambrinus Is a Large Company That Owns and Operates the Breweries