The manager of a chain of dry cleaning stores gathers the competitions' advertisements for analysis and review.She needs these data to help the chain devise its own advertising strategy.The manager is acting in the _____ role.

Question

Quizplus · Accepted Answer

The manager is acting in the informational role by gathering and reviewing data (competitions' advertisements) to inform the chain's advertising strategy. This involves monitoring the environment for information, disseminating information, and acting as a spokesperson, all of which are aspects of the informational roles described by Henry Mintzberg.

The Manager of a Chain of Dry Cleaning Stores Gathers