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The Sara Lee Company Sells the Hanes Brand of Hosiery

Question 118

Multiple Choice

The Sara Lee Company sells the Hanes brand of hosiery in the United States.The manufacturer of this hosiery brand in Great Britain sells it under the brand name of Pretty Polly.The Sara Lee Company is using _____ to broaden its global marketing base without investing in overseas plants and equipment.


A) contract manufacturing
B) joint venture
C) cooperative agreement
D) a licensing agreement
E) limited partnership

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