Kraft Foods Inc

Kraft Foods Inc.joined with the National Latino Children's Institute to announce Salsa, Sabor y Salud - a first-of-its-kind healthy lifestyles educational program designed by Latinos for Latinos.The program was created by NLCI in partnership with Kraft to support Hispanic families, a population particularly at risk for obesity and accompanying health problems.Kraft donated $2 million to the program's startup.This donation is an example of:

A) social philanthropy
B) social investing
C) strategic giving
D) strategic paternalism
E) consumer-based donating