is the best definition of goodwill.
A) The excess of the cost of an acquired company over the sum of the fair market value of its identifiable individual assets less the liabilities
B) The charitable contributions, in both time and money, which a corporation contributes to society as a whole
C) The value of a company's reputation for such things as service, quality, and product reliability
D) Actions taken by companies that are for the best interest of society but have a detrimental effect on the company's short- run financial results

Question

Quizplus · Accepted Answer

Goodwill is an intangible asset that arises when a company acquires another company for more than the fair value of its identifiable assets and liabilities.

Is the Best Definition of Goodwill