The entity that grants the right or license to another company to market its goods or services is called the
A)investor
B)franchise
C)franchisee
D)franchisor

Question

Quizplus · Accepted Answer

The franchisor is the entity that owns the overarching company, trademarks, and products or services, and grants the right to a franchisee to operate under the brand's name, following the established business model.

The Entity That Grants the Right or License to Another