In the balanced scorecard approach to performance measurement, the goal of product innovation relates to the: A) financial perspective. B) internal perspective. C) managerial perspective. D) innovation perspective. E) customer perspective.

Question

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The goal of product innovation in the balanced scorecard approach is directly related to the innovation perspective, which focuses on the ability of an organization to innovate, improve, and learn.

In the Balanced Scorecard Approach to Performance Measurement, the Goal